a clothing store that runs its own sales
etherealbd.com
a shopify store for a bangladeshi clothing brand. collections for denim, formals, tops and bottoms, and sale prices that show the old price next to the new one, in taka.

the problem
a clothing brand that sells mostly through social media needs somewhere to send people that does the selling for it. a page of photos and a phone number means every order starts as a chat and ends as a spreadsheet row.
what we built
a shopify store where the whole range is browsable and orderable without a conversation.
- collections that match how people shop: denim, formals, tops and bottoms, plus the brand's own drops, like legacy, player by chance, revolution and summer.
- sale pricing that explains itself: the old price sits next to the new one, in taka, so a discount reads as a discount.
- a homepage that changes with the season: the banner, the featured collections and the product rows can be swapped by the team without calling us.
- checkout set up for bangladesh: prices in BDT, and payment options that local customers actually use.
what changed
orders arrive already written down: what, which size, where to, and whether it's paid. nobody retypes a chat into a sheet.
handover
the brand owns the store, the theme code and every login. we show the team how to add products, start a sale and change the banner, so a new drop doesn't need us.
stack
shopify with a custom theme.
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